Apple users eagerly wait as the new releases slowly become available to the public. Apple is advancing their technology in order to better suit both their customers’ needs and those of their own program. After making the world wait, Apple releases the iPhone 7/7 Plus, AirPods, iOS 10, Apple Watch Nike+,  and a few others. “They’re pushing the edge of technology, as always; going completely wireless and developing new technologies in general. They are taking really bold steps in a new direction and, in the end, they will prevail,” says a sophomore at Air Academy.

iPhone 7 and 7 Plus were first released on September 7th, 2016, earning the name of the “most advanced iPhone ever,” as stated in the online Apple newsroom. With new camera systems, the best battery life ever, and resistance to water and dust, the new iPhone is packed with unique innovations that will knock old iPhones off the shelf. The cameras contain optical image stabilization, enabling better, more detailed photos and videos. In addition, the overall performance is ideal and far better than that of previous iPhones. “iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” according to Philip Schiller, Apple’s senior vice president of worldwide marketing.

Along with the new iPhones, Apple plans to release unique wireless headphones called Airpods in late October. When placed in ears, they produce a fuller sound. When spoken into, the Airpods recognize the sound of your voice, resulting in a clear registration of your statement. This simple creation brings higher quality audio to a whole new level, with better connection than ever.

Many iPhone users have already downloaded iOS 10, “the Biggest iOS Release Ever,” in the words of the Apple Newsroom. This revolutionary release which premiered on September 13th features new and redesigned Maps, Photos, Apple Music and News apps, along with the brand new Home app. There have also been new ways of communication in the Messages app, including hand written messages and creative effects. This update serves as yet another way Apple is revolutionizing their very own technology.

With the production of Apple Watch Nike+, Apple and Nike have partnered together in order to create a support system for runners to carry on their wrists. As a result, the watch is a connection between each and every watch owner, forming a support system for runners all over. Not only that, but the watch has a built-in GPS system to navigate and track location, pace, distance, and route—with or without an iPhone on hand. A brighter display also allows for easy reading, even with bright glares from the sun. The band on the watch is both flexible and durable, fitting the wrist snugly and comfortably. This product brings a sense of motivation and connection to all who wear it.

People everywhere, including our own community, are talking about the Apple updates. An Air Academy sophomore also remarks, “In my opinion, the best part of the new releases is the fact that there are no more 16 Gigabyte phones. Now they only make 32 Gigs and up.” Apple will continue to grow and, of course, amaze the world with more creative and advanced modern technology.